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The Latest Beachwear Trends to Wear When Heading to the Waves This Summer

Finally, sunshine is gracing us almost daily. The smell of charcoal is lingering in the air, and happy chatter flows from back gardens and open windows.

It’ll soon be time for the schools to break up and the summer holiday frenzy. How prepared do you feel?
In this blog article, we’re considering some of the latest beachwear trends to don when heading to the waves this summer.

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Invisible Shaping Technology

A new but growing trend in swimwear is shaping technology that works behind the scenes. Compression materials and deliberate manufacturing are shaping and celebrating all bodies by providing support and sculpting effects where needed. Strategically placed panels, linings and clever seaming aid tummy control and provide a smooth, streamlined appearance. Think of support, comfort, and a flattering fit all in one.

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Sustainable Swimwear

Sustainability is crucial for many environmentally conscious consumers – beachwear is no different. Part or fully recycled materials are increasingly available, and brands share carbon footprint statistics to prove they’re doing their bit. The growing outdoor industry and recreations such as wild swimming, SUP and triathlons will undoubtedly have something to do with this surge in popularity.

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The Coquette Phenomenon

The aesthetic trend of hyper-femininity is everywhere. Scroll on your favourite social media channel for a few minutes, and this coquette phenomenon is evident. Pastel shades, frills, bows, ruffles, lace and other delicate materials add embellishment and shout girly self-expression.

Bandeau’s bikinis are helpful if you’re conscious of tan lines, and one-piece swimsuits have soared in popularity. Full arms and half legs help the little ones with UV protection.

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Mesh, Loose Knitwear and Crochet

Aligning with general fashion and footwear trends, mesh, loose knitwear, and crochet provide much of this summer’s swimwear cover-ups and relaxed beach attire. Terry cloth and textures add a sensory feel to fabrics sporting minimalist shapes, high hip lines, and, some may say, a 90s flair.

You can’t go wrong stepping out in denim shorts and long overshirts, flowing dresses, tops, or oversized tapered-legged trousers.

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Natural, Earthy Tones and Topography Styles

There are plenty of natural colours choose for your beach apparel, including greens, blues, browns and neutrals. Also, think summer or hot landscapes, and you’ll find many styles personifying tropical, exotic, nautical or botanical themes. Patterned swimwear reflects the oceans, corals, skies and rainforests, so you’ll be spoilt for choice. You’ll also find bold gingham and paisley designs in swimming costumes and daytime or evening wear.

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Top to Tail this Summer

Lazy days on the beach, in the park, or in the garden are heaven when the weather is warm and dry. Baseball caps and bucket hats are the go-to headgear to provide shade from the sun’s rays. And not forgetting feet fashion, where this year, wedges, jelly sandals, fisherman sandals and, of course, the staple, flip flops – or thongs, slides or mules – are hot to trot. The crochet and woven trend seem to be from head to toe this year, and you’ll find plenty of strappy flat sandals made from leather, cord or knit with toe rings and minimal ankle support.

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Metal and Jewellery Embellishment

Metal and jewellery decoration is adding a touch of sophistication (or bling) to swimwear this year, with waist chains, straps, buckle and button accessories providing the finishing details. Metallic colours are also popular with pastel, gold or silver shimmers.

What’s in the Holiday Shop at Marriotts Walk?

Marks and Spencer has a range of ‘lightweight fabrics for all-day comfort’ with pure cotton, textures, floral prints and classic black across their swimwear and cover-up clothing.

Check out Fat Face for their Marine Conservation Society swimwear range in beautiful coral print for women. For the men, stripes and sea flora and fauna are all the rage. They also offer various paisley, floral, patchwork and geo designs.

Pick up spots, swirls or pineapple patterns from Hobbs’s swimwear and explore their ‘range of breezy linen, soft cotton and chic sandals’. At the same time, New Look has gone big on crochet textures, bold floral prints and flowing ruffles for clothing from sunrise to sunset.

For accessories, remember to browse the shelves and hangers in The Shop and visit JoJo Maman Bébé for towelling ponchos, zip-ups and all-in-ones for the tiny tots.

As well as shorts, tops, footwear and weatherproof technicals, the outdoor stores stock plenty of must-haves to accompany you on trips to the beach, woods or park – and for those energetic outdoor adventures. Remember hydration packs, sun cream, sunglasses, backpacks, first aid kits, tick removers, lip balm, portable chairs and an abundance of camping equipment.

Visit Marriotts Walk for the Latest Beachwear Trends

 Shop in style this summer and visit Marriotts Walk in Witney. Home to popular high-street fashion brands and offering a choice of light refreshments and entertainment, there’s something for the whole family. Remember, there’s free parking if you arrive by car or plenty of public transport.









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